Website Re-Branding

For this project we were asked to pick from as list of companies, to research the company and target consumers and then to launch a new “micro site" to promote a new side to that company. The images below show my micro site design specifically for Knitwear by People Tree.

When designing my new site, I took into consideration the brands ethos and original branding by used pale and calming colours in keeping with this. Although the colour scheme I used is different to that of the main website and the promotional material that they use, the branding, tones and fonts used mirror the brands identity and it is clear to see that this is a partner site.