Logo Design Competition

To increase awareness and engagement between the North West Fashion Network and local creative students I set up a logo design competition. By contacting local universities and colleges with a design brief, information about the company and a nice cash prize(!) we were able to draw students to our website and social media pages.

Based on previous research into our target audience I knew that giving students a chance to take ownership and create an identity for the network was crucial for the companies success. It was also important to build a connection between them and the brand and there was no better way of doing this by to allow them the chance to create a look and feel for the company.

The winning design can be seen above or for more information about the competition or winner please see the posts below;

North West Fashion Network article
http://northwestfashion.tumblr.com/post/41697873598/

University of Chester News
http://www.chester.ac.uk/node/18762